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Wake The Force of GOING Through The Profound Memor
浏览次数:415次 更新时间:2020-05-19

By Zeng Hua


Love outdoors is not because of how great and magnificent it is, is because you can meet nature and primitiveness.




December 21st, 2019, Hiking Through Great Xiangxi event went to great Xiangdong——Yanlin county, Hunan province.

Yanlin is where Yan Emperor, also known as Shennong, rest in peace. It has abundant red-cultural tourism resources as well, such as the Yandi Mausoleum and the Red Army Slogan Museum, which are unique. In the meantime, the forest coverage of the Yandi Mausoleum is 83.51%, which makes there the best place for aerobic hiking.

I, as a Hakka, was born and raised in Yanlin county, and feel deeply about this land. In 2013, during the tenth anniversary of SCALER, I brought many customers and distributions customers here and held a rather large mountain aerobic hiking event.

Our advertisement slogan that year was,  you walk every day in shoes is not hiking; the bag you fully pack every day is not a travel bag; you climb up and down every day is not mountaineering. The outdoor is not going out in a different outfit; it is going home with a brand new soul. SCALER, set off now! This slogan connected with the white-collars, they all felt that they traveled around the city busily from morning to night, but they didnt know what hiking means.

So, plenty of friends around me still remember that hike like it was yesterday, not only because of the hiking condition of Yanlin but also because they set off and felt the charisma of nature.

Therefore, when SCALERs partner, Hiking Through Great Xiangxi event, said they were going to hike in Xiangdong, I agreed to lead a team and join personally without hesitation. Set foot on the road which had been walked by the Red Army, I felt close. I also felt proud because there was 1,500 hiker from all over China who wanted to challenge themselves by traversing Xiangdong.

This event was separated into two days, with 36 kilometers in total. During the first days 21 kilometers, we met an older man who was selling kiwi. I communicated with him in fluent Hakka Chinese,  sir, how much are the kiwis? I dont have my purse, can I pay you via cellphone? He laughed and said,  girl, I dont know how to use a cellphone. We wanted the kiwis, but we had to give up, the old man laughed again,  its ok, if you like, you can take some for free.

At that moment, the innocent villager was the loveliest person in the world. All the money and business we were proud of were worthless in front of him.

At that moment, I trust its more important to be a good person than a businessman/woman. If one day we see him again, we will not hesitate and buy kilograms of kiwis, because that is an actual business.

It doesnt matter how we accomplished the rest of the traverse later on. The kiwi fulfilled our desire for nature. I still reckon the epiphany and thoughts brought by the primitiveness were the fun of hiking when I was deep in the mountains.




 

April 20th, 2019, The National Trekking Activity: 2019 China Trekking In Weng an County, Guizhou Province

 Hiking gives us more than we hope. In 2019, SCALER and the National Trekking Activity hiked in China together and measured the earth with our feet. Hundreds of hiking lovers and I initiated that journey of discovery in Wengan county, Guizhou province; the first stop of China Trekking Of The National Trekking Activity. Guizhous April was filled with green grass and birds, and I left my daily trivialities and the familiar city again to sense the surprises of the strange land.

After that, SCALER and the National Trekking Activity hiked in Wengan county in Guizhou province, Baise city in Guangxi province, Tianjun county in Qinghai province, Heixiazi Island in Heilongjiang province, Weihai city in Shandong province. The hiking included dozens of hiking trails; experienced various terrains such as mountains, karst caves, hills, grasslands, and wastelands; and opened the colorful Chinese culture from a different angle.

Hiking, on the road! The product vision of SCALER is getting broader and broader. SCALERs products had been tested throughout all kinds of tests of the journey and environment by hiking with numerous hikers. Through hiking, we understand those people who set off cherish the process more than the outcome.

April 21st, 2019, The First National Fitness Walking League Of Lijiang Citys third stop.

I went to another hiking event held by SCALERs customer of Lijiang distribution without stop after I left Wengan.

It was a touching event. Its hard to imagine that a giant pot of hot and unique Yunnan Mixian was waiting for contestants at the ends supply station. Over 500 participants from all over China complimented the Mixian. It was an exceptional detail arranged by Cai Wei, our customer of Yunnan distribution.

I was in awe of my customer; she integrated local specialty and outdoor culture brilliantly and expressed the purity and enthusiasm of Lijiang sincerely. Later, I know that there wasnt many staff; volunteers helped with most of the organizing jobs. She thought thoroughly during the event. There were energy drinks, sour prune drinks, ginger teas, and yogurts. She also invited members of the local photography association to take photos of the event, and many smiles were kept.

This client organized 13 hiking events last year, and each one is worth remembering. On September 28th, 2019, The First National Fitness Walking League Of Lijiang City saluted the 70th anniversary of our country with a red walking. During that event, SCALERs brand new red logo was released for the first time.

The red flags flew enthusiastically, SCALERs redness bloomed among the running crowd. SCALER welcomed a fresh red logo era as well.

I always believe that everyone has an outdoor dream. Hiking events are short activities, but I gain new things after each one. Maybe this is what you want after you set off. You will never know what will touch you if you dont set off. You will never know a dream can shed light on reality if you dont set off.

2020, I am ready to keep going! To hike, to run, go outdoor and be a true walker!

Would you set off with me for real?

 

 



[About the Author: she is the founder of SCALER, graduated from Cheung Kong Graduate School of Businesss EMBA, participated in many fashion outdoor TV programs, and business TV programs as a guest commentator and professional mentor.

She is also well-known in the entrepreneurial circle. She was the third-place of Win In Chinas third season, one of Top Ten Entrepreneurs, and one of the Young Entrepreneurs Mentors. She is a guest of the Bosses of one of the most popular TV shows of Tianjin TV, Only You.

She is deeply involved with outdoor sports and determined to push outdoor sports into a more fashionable and daily development. She has topped Mount Kilimanjaro and Yuzhu Peak; hiked in Nepal; traversed the no-man-zone at the origin of the three rivers; participated in EMBA Jungle Challenges; Business School Gobi Challenges, and marathons multiple times. She also organized the Colorful World Club, which leveled up in 2020 and has become True Walker Club. Her action has attracted more celebrities, entrepreneurs, opinion leaders to be best friends with her brand; they experienced and then fell in love with outdoors.

She is also a profound thinker and a practitioner in the outdoor industry. During the years in the glamorous capital market, she is down-to-earth, trying to upgrade the development of the outdoor entity. She has also won many industry explorer honors such as the Person Of The Year in the outdoor industry.

Her lifes resume is filled with the strength to keep going upward like the brand SCALER, which she founded successfully. Think, victory and happiness have always been her lifes purpose and melody!]

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