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College Students Create New Ideas for Intangible C
浏览次数:1618次 更新时间:2018-12-26


By Youchange China Social Entrepreneur Foundation

 

  “We are based on Qingshen bamboo weaving which is a national-level intangible cultural heritage. We targeted on its current issues which are low product homogeneity and not enough innovation, and propose a two-step development strategy. The first step is to found Zhuwu online shop platform which could let college students provide creative designs for Qingshen bamboo weaving and a brand-new distribution channel. The second step is to operate this platform nicely, then gather all the high-quality products and produce warm bamboo furniture for young adults who live alone.



Rulaifozu from Shenzhen University talked on the stage and there were confidence and ease in their eyes. They were there to introduce Zhuwu online shop platform. This project won the special prize of Waking the Beauty of Thousands Years 2018 Intangible Cultural Heritage Scholarship for University Students.



This is an online market for bamboo products, and it is an interactive online shop creativity platform designed for Qingshen bamboo weaving craftsmen, college designers, and customers. From this years August 3rd to 6th, they went to Qingshen County of Sichuan Province on the Waking the Beauty of Thousands Year's charity trip after doing primary desk research. Qingyi County has thousand years long bamboo weaving culture. They lived with bamboo to understand the independent temperament, meet bamboo weaving artists who have the hearts of craftsmanship and see the intertwined beauty of bamboo weaving.

The shape of bamboo weaving is simple, and its pattern is delicate. There is a scene of discipline among the strings. The concentration of the craftsmen forms the technique with thousands of years of history. An artifact is a coordinate, and horizontal is latitude which across east and west and vertical is longitude which connects south and north. Years after years, the craftsmen weave with perseverance and consistency, they are neither conceited nor rash and weave tidily. Through their movements, it was like traveling for eight thousand kilometers and seeing the ancient moon and cloud with their own eyes.




 They want to pass on Qingshen bamboo weaving. And the most important thing is to combine it with the modern aesthetic and need to create what people need that also has certain value. They founded Zhuwu Design Platform based on this principle. They integrate the concept——Bamboo Young People which is the life attitude of the people who are born after the90s and '00 into the design and let the idea leads the trend.

  There are twenty-two teams which are like Rulaifozu. They had traveled around over half of China and had the specialty of modern young generation. They went to where intangible cultural heritages exist and gave them new meanings. Waking the Beauty of Thousands Years Intangible Cultural Heritage Scholarship for University Students program was cosponsored by Youchange China Social Entrepreneur Foundation and VIP Charity. These twenty-two teams were selected from 252 groups and entered the final competition. On the award ceremony of the scholarship on November 10th, about a hundred audiences and they witnessed the crash between the techniques which have thousands of years of history with young sprites. When ancient elegance meets fashion aesthetics and when the insistence of centuries and new persistence work together, they show a unique kind of beauty.




This April, after Waking the Beauty of Thousands Years Intangible Cultural Heritage Scholarship for University Students program started, it drew the attention of 252 teams from all over the world and 1,260 college students participated. The entries were divided into three big categories which were marketing promotion, research report, and film works. The entries involved over 117 intangible cultural heritages such as traditional techniques and dances. The participants showed the innovation ability of the modern young people. The twenty-two teams which had joined the final competition went to Sichuan, Yunnan, Hubei, Qinghai and thirteen cities and provinces during summer vacation. They had charity trips and investigated fields for seven to ten days. They measured the distance between ancient times and nowadays. They used action to pass on intangible cultural heritages.




 The team which won the first prize was the Fan Group of Dishes of Salt School from Tongji University. They combined the well salt culture of Sichuan with tourism and released a cultural travel plan. When we went to Zigong, see the salt well and the life of the locals, we can sense the salt well culture made this city have a special charisma. It is like what they said, if we decided to keep or erase the trace of a technique depend on whether it is useful or not, then each city will lose what makes it one of a kind. And in the meantime, we will lose precious memories of the history and the charm of our culture. 

Cultural heritage is what makes a city unique, and it is the root and vain of a nation. We see the intangible cultural heritages are disappearing, but we hardly notice the insistence of the inheritors. Taiyang Long who is the inheritor of the Miao nationalitys silver forging technique of the Kongbai Village, Leishan County, Guizhou Province joined the communication on the Young Power and Assistant Inheritance and Activity of the Intangible Cultural Heritage.


 



 As a silversmith who stays in the village, he has his persistence. There are only the elderly and children in the town, and the village is no longer lively. Once an old man fell under the aerial tramway, a week had passed before anyone found him. Taiyang Long was terrified, and that event made him want to stay more. He said,  I am afraid my decedents as people of Miao nationality will not know some of the cultures of their nation. Thats why I have to stay in the village. I want other silversmiths to gain hope when they see me, Taiyang Long can earn money in the village, they dont have to leave the mountain. With his effort, his silver products went on the road of experiential sales. He lets the tourists anticipate in forging silver, feel the specialty of the intangible cultural heritage and approve the high artistic value of the intangible cultural heritage. In this way, the intangible cultural heritage techniques are more valuable, and there is a new way out.

Intangible cultural heritages are marvelous because of the insistence of the craftsmen and their techniques which keep evolving. The young people have to approve and find its beauty so it can continue being inherited. Waking the Beauty of Thousands Years Intangible Cultural Heritage Scholarship for University Students program built a bridge between the youngsters and intangible cultural heritages, and stimulate more new vitality for the activation and inheritance of intangible cultural heritages, just as what Hui Ling who is the secretary-general of Youchange China Social Entrepreneur Foundation, said,  we need to discover the beauty of intangible cultural heritages and active them with new designs, so they wont disappear. Because there are an increasing amount of young people who are devoting their power and using their own eyes to display the true beauty of intangible cultural heritages, ergo more future youngster can know the cultural context and pass them on.


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