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Pragmatic Aesthetic Cleaneed Brings You to Touch B
浏览次数:1362次 更新时间:2019-07-12

When Chinese-made meets the international view; when intelligent technology meets pragmatic aesthetics... What kind of fruit will come from these encounters? This Spring, Cleaneed series of personal life care products were released, touching beauty and meeting you.

 

Chinese and foreign masters working together, discover the new possibility of Chinese-made

There is a renowned name in the global industrial design world called Hartmut Esslinger. Mr. Esslinger is the first designer and strategist who plant the idea of person and humanization design into the technology world of software and hardware. This legendary master of industrial design used to work with Mr. Jobs from Apple on the early strategic partnership for Apple computers. The Frog Design which he created determined the design gene of many successful commercial brands. Mr. Esslinger once said during an interview, my entire career is looking for new talents, China is where the next miracle happens. In 2017, he met Mr. Li Dalong who is the founder of Chinese design technological brand Biggerway. Their common pursuit for pragmatic aesthetics urged Mr. Esslinger to join Biggerway as the partner and started a brand new journey in China.

 

Mr. Li Dalong who is the founder of Biggerway used to work in many domestic industry magnates, own over 200 patents for invention, won many international design prizes. He has been working on pushing local Chinese brands to connect with the world, to improve the level of local brands, so he could output the cultural idea of Chinese-made to mix and communicate with the world. Under the guidance of Mr. Li Dalong and Mr. Esslinger, Biggerway has drawn the attention of the industry since it was founded. We have reasons to believe that with the co-operation of these two top domestic and foreign designers, we will witness more classic pragmatic and aesthetic work be born in China. 

Mr. Li Dalong                                                                    Mr. Esslinger 

 

In 2018, Biggerway joined hands with Jaywalk Studio’s industrial subsidiary corporation Jaywalk Product and founded Bigger Jaywalk Creative Technology (Beijing) Ltd together. Biggerway which has the ability to innovated in the industrial area will lead the design of products, Jaywalk Products cross-board investment, it understands the lifestyle and trend of the domestic young groups deeply. They will discover modern peoples pursuit for healthy, beautiful and high-quality life through the lead of brand strategy, the engine of the design and innovation of the product,  and the sense of the newest trend. They focus on giving young consumers more intelligent, convenient, enjoyable, cool fashion technological consumption product.

 

Bring new personal care experience through pragmatic aesthetics

In the spring of 2019, Bigger Jaywalk brought us the combination of intelligent technology with pragmatic aesthetics——the Cleaneed series of personal care products. Cleaneed series foundation is fashion and young intelligent products, and courage people to take care of themselves scientifically and healthily. Cleaneed optimized modern peoples personal care experience and improved life quality to create a healthy lifestyle which involves technology, fashion, quality, and fun. Cleaneed series is launched especially by local designers after digging through consumers desire for living healthily. In the beginning, they researched the market and followed the market in the long term, so they designed carefully on its outlook, material, function, and other parts to make it authentically Chinese made.

 

Make a brilliant appearance, bring a new trend of pragmatic aesthetics

The release conference of Cleaneed series’ new products was held in Beijing on March 27th. This time they launched Cleaneed Sonic Electric Face Cleaner and Cleaneed Sonic Electric Toothbrush. It combines fashion, practicability, funny design of Bigger Jaywalk with intelligent technology and quality, and also a present to young Chinese consumers which is beautiful, comfortable and functional.

During the conference, Mr. Li Dalong as the founder of Biggerway and the co-founder of Cleaneed explained the design inspiration and function of Cleaneed Sonic Electric Face Cleaner and Cleaneed Sonic Electric Toothbrush.

 

 The founder of Biggerway and the co-founder of Cleaneed—— Mr. Li Dalong

 

The inspiration of the two products outlook came from two favorite deserts of young people——macarons and chocolate sticks. But its exquisite outlook isnt only out of concern for pretty, it combines precise design for function, too. The size of the ripple-style brush of the face cleaner changes rhythmically from inside to outside to satisfy the need to clean different region of the face. Its suspension vibration patent system let users hold easily with less vibration and gives users a perfect cleaning experience.

 

 

 

Cleaneed Sonic Electric Toothbrush weights 27g which is super light, and its hexagon body are the highlights of the products design, and this design fits ergonomics better. When the user brushes teeth, its head will keep brushing in 45 degrees which fit Bass teeth brushing method and clean the filth between our teeth thoroughly. In the meantime, its highest frequency is 14,400 times/ minute, and its wave range is 18.5 degree stably which can guarantee to clean without cause damage and unconformable feeling due to high-speed vibration. It brings better teeth brushing experience to users.

 


 

 

Cleaneed Sonic Electric Face Cleaner and Toothbrushs batteries can last extremely long which is worth mentioning. The face cleaner can use 180 minutes after the battery is fully charged, and if you use it three times a week, you can use 60 weeks. The toothbrush can be fully charged in 2 hours, and if you use it twice a day and two minutes per time, it can last six weeks. The long-lasting battery of Cleaneed series can let users feel at ease during travel or staying at home.

 

Actors support and lead the new fashion of personal care

During the release conference, Cleaneed invited Dilraba as the spokesperson of Cleaneed Sonic Electric Face Cleaner and Vengo as the spokesperson of Cleaneed Sonic Electric Toothbrush. They chose these two actors as the spokespeople because they are young, healthy, and fashion which suits the quality of Cleaneed. In the meantime, these twos positive and sunny images and their pursuit for fashion, and life quality is influential among young generations. They believe that their healthy concept of personal care will pass on to more youngsters and bring a unique experience to them.


Dilraba, the spokesperson of Cleaneed Sonic Electric Face Cleaner


 

Vengo, the spokesperson of Cleaneed Sonic Electric Toothbrush


 

Cleaneed series foundation is researching fashion and young intelligent products. It promotes a scientific and healthy way of daily personal care and optimizes the personal care experience of modern young people. Cleaneed hopes more consumer will pay attention to personal care through the release of the Sonic Electric Face Cleaner and Toothbrush to create a healthy lifestyle which involves technology, fashion, quality, and fun. Such as the slogan of Cleaneed said,  Cleaneed, Touch Beauty. Cleaneed wants to lead everyone to touch the original power of beauty with two spokespeople, Dilraba and Vengo.


Group photo of the release conference of Cleaneed series new products. 

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